Monday, March 17th, 2008
Sony’s Guerilla Marketing for Thriller

Michael Jackson’s Thriller has reached its 25th anniversary, and Sony BMG has prepared a commemorative album to celebrate the milestone. To promote this release, Sony initiated a campaign involving large performances of the zombie dance from the Thriller video. Groups of paid dancers have broken into seemingly impromptu zombie shuffles in undergrounds from London to […]

Monday, December 31st, 2007
Documentary Guide

Kevin Kelly has updated his guide to documentaries (or True Films as he refers to them in the title). Better yet, he is offering it free. Here is his post on his Cool Tools blog: Cool Tool: True Films eBook If you are interested in documentaries, or reality film-making, definitely check this out. You are […]